Volkswagen Heritage and History
For over 70 years, Volkswagen has ingrained itself into American culture with iconic models like the Beetle, the Bus, and the modern Atlas. Our amazing team here at Pohanka Volkswagen would like to take a moment to appreciate the history that made Volkswagen what it is today.
First Steps
It all started with Dutch businessman Ben Pon, who came to New York City with two Volkswagen Type 1 vehicles and a dream to bring German engineering to America. Initially he found it difficult to sell these models, but Americans quickly found the charm in the Beetle. In 1995, Volkswagen of America was established to better organize dealers and to provide reliable parts and services. Gaining its foothold, the brand launched its first iconic “Think Small” ad campaign. In this, they championed the Beetle’s small stature and air cooled engine to highlight how easy it was to maintain.
Shaping American Culture
After making waves with their unconventional style, the Volkswagen models quickly became integral to the American image. The Beetle and Bus models became a staple to the popular 60’s counter culture look and would often be synonymous with hippies. As much as Volkswagen informed the iconic look of America’s zeitgeist, the culture shaped the next generation. In 1978, the first U.S. Volkswagen plant opened in Westmoreland, Pennsylvania and made American inspired models like the Golf and Rabbit. These vehicles featured sharper edges and a focus on efficiency. The plant would eventually assemble 1.1 million Rabbits and would later make the first Volkswagen American sporty car, the Rabbit GTI. The iconic feel would persist for years to come and in the 90’s, they would introduce a reimagined retro beetle. The design and look of the most recent ID. Buzz still is clearly inspired by the classic look.
Built Together
Volkswagen would not be what it is today without the dedication and hard work of the American people that have worked hand in hand with them to usher in automotive success. In 2008, Volkswagen opened its Chattanooga assembly plant, which made clear its intentions to support localized production. Since this, the company has invested more than 4.3 billion dollars in its Tennessee operations and has created more than 125,000 direct and indirect American jobs. They’re not slowing down on innovation either, as in 2022, the plant started production of all-electric models like the ID.4 compact SUV. Just one year later, the ID.7 and the three-row ID. Buzz was announced, signaling this company’s dedication to building a more efficient future together, because it really is “the people’s car”. You can expect to find these newest models here at Pohanka Volkswagen in Capitol Heights.
Learn About What We're Doing for Our Community!
-Pohanka Volkswagen's community outreach.
Testimonials
“ The staff was very personal and very helpful ”
“ I always have a great experience at Pohanka VW Capital Heights! I appreciate the text videos of my service, the follow up calls, and how the staff really listen to you. Shout out to Andrea for always being friendly and knowledgeable. ”
“ First dealership where I've never had to make an appointment. Great customer service. ”
“ Andrea is great! ”
“ Over the span of several years, I have purchased 6 cars from Pohanka Volkswagen! I think that says it all! ”
“ This was the first visit to have complimentary service oil change. It was very good service and surprisingly fast. I really liked that the mechanic working on my car sent a video of what was done. I have brought different cars over the years and that was never done⭐️ ”
“ I had an amazing experience with this dealership from my saleswoman to the gentleman working in the finance office, they were both very helpful and respectful! ”
“ Great service ”
“ Fixed my vehicle in a less then 2 weeks good time vehicle definitely feels better driving it. ”
“ I’m taken care of every time I have been here I like the video they send while work is in progress ”
“ LJ and team were great! I told him what I wanted and that I didn’t want all the back and forth! He made it happen! Super excited about my purchase! Highly recommend ”
“ I’m not even sure where to begin, but I’ll start with this: I’ve been going through something incredibly difficult. I had to rebuild fast. I researched, I asked questions, and I walked into Pohanka VW hoping for even a small win. What I got was three people who treated me with respect, patience, and genuine care. DeMarco was the first person who didn’t rush me, pressure me, or dismiss me when I was nervous and overshared for 2 days prior. He listened. He slowed things down. He made space for me to breathe. LJ was calm, steady, and kind — even when I tried to haggle (not my strength!). He never made me feel silly or out of place. He just guided me through it. And Zach in finance… he worked magic. He showed me my real credit score, walked me through every detail, and somehow got me the best VW package and LoJack. He made sure my kids and I were protected and set up for success. These three didn’t just make a sale. They went above and beyond because they could see I genuinely needed support. They could have let me walk away, but instead they worked to get me the best outcome possible. To LJ, DeMarco, and Zach — thank you. Truly. The time you spent with me before the purchase and today meant more than you realize. My kids and I are safe, stable, and back on our feet because of the way you showed up. Blessed and grateful. 10 outta 5 Stars ”
“ I worked with John Pinkney on identifying the right fit for me and my family. He was thorough in sharing the best of what VW has to offer. Great sales consultant! ”
“ Very personable and accommodating staff, from sales, to manager, to finance manager. We were able to find a car that fit our needs and style. Would recommend. ”
“ The staff at Pohanka Volkswagon were amazing! This was my first time purchasing a car and they all made it a breeze. LJ even went above and beyond staying late to help make sure everything was finalized and we got to drive our new car off the lot. Denario was efficient and helpful and they even filled the gas up and gave it a was before we drive away. The last stop was with Joann in finance who made everything a breeze. All in all a wonderful experience that we would happily recommend to others! Thanks Pohanka Volkswagon. ”
“ Fast and efficient! My experience was great. Just go there and see for yourself. ”
“ It was a beautiful day at the Park cleaning my VW Tiguan. Thanks Pohanka technicians at Pohanka for great work on my 2018 Tiguan. It drives like it's brand new. Thanks Team. 💞 ”
“ She was very detailed and she made sure that I understood what was going on ”
“ My experience at Pohanka VW @ Ritchie Station was definitely amazing! From the time I walked in until the time I left. We all know going to a car dealership is an all day process smh! But my team made it totally painless. I was 1st greeted by Keyshawn who instantly became my salesman, his welcoming personality is what drew me in and his knowledge of the inventory. Lamar was the manager overseeing my application, he really did everything in his power to get me the right number/ financed, he got me right at the number I needed to be! Zach in finance made my signing process a breeze, no issues and a very personable guy! All in all my experience was great, 0 complaints. I’m happy to be officially apart of the VW family! P.S. I love my new 2026 Jetta! Her name is Graycee😍 ”
“ Nice place and the lounge was phenomenal. The zero gravity chair was the best part too. ”
“ I bought a 2026 Volkswagen Sport. The sales rep was terrific and guided me into the right direction. ”
“ Courtesy, made a priority! ”
“ Marcos and Keshawn were very helpful and knowledgeable. Keyshawn was my salesman. They made my experience a pleasant one. Zachary, the finance person help me sort out the different warranties. I would recommend this dealership. ”
“ The salesman was very helpful and understanding. He was able to meet my needs and found a great vehicle that was fitting for me. Lastly, he was patient kind and informational. ”
“ Good services but when I got the car back after the tire change all the caps were missing and had to tell them to put them back on. Other than that everything was good. ”
“ Recently, we purchased our second car from Pohanka VW. The financing process could have been quicker and a bit more transparent. However, our sales consultant, John Pinkey, was fantastic. He made the experience as stress free as car shopping can be. He will definitely be our first stop the next time we are in the market for a vehicle. ”
“ It’s a nice place,the only thing I don’t like,they don’t wash or clean the car after an oil change or any maintenance,I used to go to other place they always was your car for you after any maintenance. ”
“ Brutal experience. Was working with a salesperson (and apparently a manager) who put an offer in on my vehicle. Drive the 40 minutes to the dealership for a full appraisal, only to told they don't purchase vehicles there and I had wasted my time coming down. ”
“ The drop off and evaluation was extremely long The took an hour to verify my warranty Had to leave the car I was not able to get a rental or loaner to get home Had to get an uber to get home Car was promised for Monday and was not ready until Thursday Not a pleasant experience ”
“ On Saturday, I visited your dealership to view a Ford Bronco. Upon arrival, I was informed that an associate had taken the vehicle off the lot. I was confused as to why a dealership vehicle would be taken during business hours, making it unavailable to potential customers. I was later advised by Manager Lamar that he had authorized this. As a result of this experience, my confidence and interest in purchasing this vehicle were significantly diminished. ”
Close
“ When I arrived, I was greeted by Lavelton, who was respectful throughout the process. He made sure I was comfortable with my selections. The staff was courteous, and Zachary was great for the short time we spent together. ”